The Adobe pavilion at Summit is over 36,000 square feet packed with the entire product offering of Adobe. The space needs to be well organized, impactful at a glance and the customer journey needs to be defined and intuitive for the guest.
The overall space contains five themed activations areas, multiple conversation stations throughout, the entire Adobe product portfolio supported, and it’s all tied together with a guest reporting system utilizing “Haptic” badge with beacons positioned throughout the space. Circle worked with Adobe to map out the extensive customer journey within the space and leveraged the Circle rental inventory to deliver on the concept. Quick fact – Over 1 linear mile of the proprietary STIX beam system was utilized!