SHOW
National Association of Broadcasters (NAB)

SPACE
60 X 80

OBJECTIVE
Showcase-demonstrate Adobe’s suite of video software solutions AND Frame.io. video enterprise solutions, new to the Adobe family.

SOLUTION
Distinct from previous NABs, Adobe’s exhibit environment transitioned from large centralized theatrical presentations to “mini-lab” engagement vignettes where guests and Adobe reps interacted around specific product solutions. This floorplan transition created a more open and easier environment for guests/reps to network and helped to foster a deeper two-way communication.

RESULTS
Dwell time dramatically increased in the Adobe exhibit and Adobe has adopted this strategy for its events.