Objective Create the hottest, most sought- after event during Super Bowl weekend. Solution The management team at Circle was the same team leading the conceptualization and production of the past three Penthouse Super Bowl weekend events featuring top music artists and entertainment Like a Rock Star – Detroit Going Deep – South Beach Desire – Phoenix Sexy and sophisticated, distinctive and exclusive, provocative and fun, the Penthouse events attracted a who’s who list of celebrities, athletes and corporate heavy hitters.