ADOBE TERMINATOR ACTIVATION

ADOBE TERMINATOR ACTIVATION

Objective
Communicate the features, benefits, and relevance of one of the newest Adobe products used to create the latest Terminator movie.

Solution
Circle worked with Adobe to leverage augmented reality technology. A large backdrop of an iconic scene from the movie was created with custom props positioned around to enhance the theme of the scene. Through AR, the movie scene was enhanced even further and the guests were transformed into the scene for a photo/screen shot. The guests were able to experience the value Adobe added to the development of the movie as well as the relevance of their involvement.