Objective
ASM is the leader in the electronics assembly system market. As a leader, they are constantly advancing and evolving as is their 5000 square foot exhibit presence.

Solution
Leveraging the full extent of the Circle rental inventory allows ASM to maintain a strong brand presence, but still support the functioning product demos, as well as messaging requirements that change from year to year. In addition, ASM utilizes the Circle proprietary lead management system, imbedded with an AR function, to tell the complete workflow story, track leads, survey the audience and report all finding in real time to our client Stakeholders with a Circle developed app.