Objective
Legendary Losers Bar from Nashville had the desire to export their brand of fun to Las Vegas and MGM Grand had an interest in accommodating them. Only one hurdle, allowing the word Losers to reside in a major casino property.

Solution
As legend has it, the owner of Losers and the lead creative at Circle sat in a dark quiet corner of Losers Bar in Nashville collaborating napkin style with the winning concept in hand after 3 hours. MGM embraced and approved the concept and Losers has been a top destination venue ever since.